How to Write a Cover Letter (UK Template & Example)

A good cover letter still matters in the UK — especially for smaller employers and competitive roles. It's your chance to show personality and explain why you, specifically, fit this job. Here's a simple structure, a template you can copy, and the mistakes to avoid.

Do you still need a cover letter?

Not every application asks for one, but when it's an option, a tailored cover letter helps — particularly for career changers, graduates, and roles with lots of applicants. If the advert says it's optional, treat it as a chance to stand out.

The UK cover letter structure

• Opening: state the role you're applying for and a one-line hook on why you fit.
• Why you: one or two short paragraphs matching your experience to what the job needs, using their wording.
• Why them: show you understand and are genuinely interested in the company.
• Close: a confident sign-off and a thank-you.

Keep it to one page — three or four short paragraphs. Address it to a named person if you can find one ('Dear Sarah'); otherwise use 'Dear Hiring Manager'.

Cover letter template

Mistakes to avoid

• Sending a generic letter that never mentions the company by name.
• Repeating your CV word-for-word instead of adding context.
• Making it about what you want, rather than what you offer.
• Leaving another company's name in by mistake — always proofread.
• Spelling and grammar errors, which undo all the good work.

Writing a tailored cover letter for every job is the part most people dread. JobPilot UK's AI writes one for you in seconds — matched to the specific job description — so you can apply faster without sounding generic.